Your Questions,

Answered

About The Good Advice Company

  • The Good Advice Company is a marketing and communications consultancy I founded after 20+ years in PR, advertising, and marketing. I specialize in C-suite personal branding, thought leadership strategy, and PR counsel for executives, founders, and mission-driven companies.

    The approach combines deep strategic expertise with intuitive intelligence, a methodology that treats your instincts and lived experience as assets, not liabilities. It's direct, honest, and built for leaders who want to show up authentically and succeed in the corporate world of tomorrow.

  • I work across three core areas: executive personal branding, PR and communications strategy, and workshops and speaking.

    Personal branding work includes positioning, messaging architecture, LinkedIn strategy, and thought leadership development. It helps leaders get clear on who they are and how to communicate it consistently.

    PR and communications strategy includes narrative development, media strategy, spokesperson preparation, and honest counsel on what's working and what isn't in your current approach.

    Workshops and keynotes are available in-person and virtually for leadership teams and conferences. Topics include personal branding for executives, modern PR strategy, intuitive leadership, and spiritual health in the workplace.

    I also offer Good Advice sessions, which are focused 1:1 calls for founders and leaders who need a sharp outside perspective fast.

  • Primarily C-suite executives, founders, and senior leaders across tech, media, health and wellness, consumer goods, entertainment, and advertising. My clients range from first-time founders figuring out how to tell their story to seasoned executives who've built massive careers but have never stopped to define what they actually stand for and want to be known for.

    I also work with companies, agencies, brands, and startups that need an outside perspective on their communications strategy or PR approach.

  • Traditional PR agencies are built for volume. They manage retainers, staff accounts, and run playbooks. I'm built for depth and real time action and growth. I'm your direct partner, not a team lead who hands you off to junior staff.

    The other difference is the lens. I integrate intuitive intelligence into strategic communications work, which means I'm not just asking "what's the message?" but "what's true, what's missing, and what does the world actually need to hear from you?"

  • Because your gut has information your spreadsheets don't. Intuition isn't soft. It's also data. The kind that helps leaders make faster, more aligned decisions and tell stories that actually land and resonate with the media, your clients and your employees.

    You stop performing a narrative and start owning one.

  • I actually didn't come up with the name. My mentor did, on a Zoom call when I was deep in the frustration of naming my business. He said: "What are you good at? You give really good advice. What about The Good Advice Company?" I laughed and Googled it immediately. The website was available. I bought it on the spot.

    The name stuck because it's exactly what it says. No jargon, no pretense. Just honest, experienced, strategic guidance from someone who's seen enough to know what works. I’m also a Virgo and there’s nothing more we love than to give advice.

  • Both. I work with individual executives and founders on personal branding and thought leadership, and with companies, agencies, brands, startups, and creative organizations on PR and communications strategy.

    I also offer workshops on personal branding and intuitive intelligence for leadership teams and employee groups, available in-person and virtually.

    If you're not sure which type of engagement fits, the best next step is to book a Good Advice session and figure it out together.

  • Book a Good Advice session through the Get Started page. You'll fill out a short questionnaire so I know what we're working on, then we meet and get into it. No lengthy intake process. No months-long onboarding. Just good advice, fast.

Personal Branding

  • Personal branding is the intentional process of identifying, articulating, and consistently communicating who you are as a leader. Your values, your perspective, your expertise, and what makes you distinctly you. It's not about packaging yourself for public consumption. It's about getting clear on your story so you can own your narrative.

    For senior leaders, a strong personal brand creates visibility, opens doors for board seats and speaking opportunities, attracts clients and talent, and builds the kind of authority that outlasts any single company or role.

  • Because you already have one. The question is whether you're shaping it or letting others shape it for you. Your digital footprint, the way people describe you in rooms you're not in, the first thing that comes up when someone Googles your name: that's your brand, whether you've been intentional about it or not.

    The data backs this up. 61% of business executives say a strong personal brand will matter more than a strong resume. And 82% of people say they're more likely to trust a company when its senior executives are active on social media.

    In an AI-driven world where decision-makers vet everyone online before picking up the phone, a clear and compelling personal brand is no longer optional for people who want to grow their business, their influence, or their career.

  • My proprietary process is unlike anyone else's and works around your timeline and the way you actually operate. The strategy can come together quickly, but the visibility is entirely dependent on you. Most clients leave an engagement with a clear brand architecture, a content framework, and a concrete plan for where and how to show up. What happens after depends on consistency, not complexity, and it's built around what you like to do rather than the things you hate.

    What I don't do is hand you a 50-page deck and disappear. The work is practical and designed to be implemented.

  • If your company needs help getting coverage, managing its narrative, or communicating more effectively with the world, that's PR strategy work.

    If you as a leader need help articulating who you are, what you stand for, and how to show up consistently across LinkedIn, media, speaking, and beyond, that's personal branding.

    In practice the two are deeply connected. A strong personal brand makes you a better spokesperson for your company. A clear company narrative gives your personal brand context and credibility. I work at that intersection, and often the most useful first conversation is figuring out which lever will move things most for you right now.

  • A PR strategy consultant helps you figure out what you should be saying, to whom, and through which channels, and then builds the plan to make it happen. That includes narrative development, media strategy, thought leadership positioning, spokesperson preparation, and crisis communications counsel.

    This also means telling you what's not working and why, even when that's an uncomfortable conversation. The best PR counsel isn't a yes machine. It's a truth-teller with a plan.

    As a serial entrepreneur and seasoned marketer, I will always make sure the work we're doing is moving you toward your bigger goals. If I believe that marketing, AEO, or even organizational strategy is what will actually get you there, I have trusted contacts I can refer you to.

  • Thought leadership is the practice of consistently contributing a distinct, expert perspective to a conversation that matters in your industry. It's not about being everywhere or saying everything. It's about owning a specific point of view and being known for it.

    My best piece of advice for all leaders? Just because you're a thought leader does not mean we need your thoughts on everything.

    Developing it starts with getting clear on what you actually believe and where you have genuine expertise. From there it's about finding the right channels, LinkedIn, speaking, media, a newsletter, and showing up with something worth saying. I help executives identify their unique angle and build a thought leadership strategy that doesn't require them to become a content machine.

  • Significantly. The media landscape has consolidated, pitch volume has exploded, and AI has changed how people discover information. Earned media still matters, but the old "send a press release and hope" model is effectively dead.

    What works now is building genuine authority over time through owned content, strategic relationships, and consistent positioning, so that when you do pitch journalists, you're already a known quantity. Companies running a 2018 PR playbook in 2025 are leaving real opportunity on the table.

PR & Communications Strategy